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Developing Systematic Entrepreneurship in Rijeka Region - Basis for Market Orientation (CROSBI ID 476644)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Grbac, Bruno ; Jardas, Darko Developing Systematic Entrepreneurship in Rijeka Region - Basis for Market Orientation // International Simposium on Marketing Resource Development Strategies for South East Europe / Grbac, Bruno ; Martin, James (ur.). Rijeka: Društvo za marketing Rijeka, 1998. str. 15-34-x

Podaci o odgovornosti

Grbac, Bruno ; Jardas, Darko

engleski

Developing Systematic Entrepreneurship in Rijeka Region - Basis for Market Orientation

The transition to a free market economy in Croatia has resulted in the country entering in a period of continuous change. Much of the necessary infrastructure for a free market economy is missing. The authors in this paper discuss the entrepreneurship, development and market orientation in Rijeka region and present the evolution and characteristics of systematic entrepreneurship. Systematic entrepreneurship is treated as a base for developing market orientation. This is a case study of application of enterpreneurship and market orientation concepts in the public policy arena.

Entrepreneurship; Market Orientation

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Podaci o prilogu

15-34-x.

1998.

objavljeno

Podaci o matičnoj publikaciji

International Simposium on Marketing Resource Development Strategies for South East Europe

Grbac, Bruno ; Martin, James

Rijeka: Društvo za marketing Rijeka

Podaci o skupu

Marketing Resource Development Strategies for South East Europe

predavanje

04.06.1998-05.06.1998

Rijeka, Hrvatska

Povezanost rada

Ekonomija