Developing Systematic Entrepreneurship in Rijeka Region - Basis for Market Orientation (CROSBI ID 476644)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Grbac, Bruno ; Jardas, Darko
engleski
Developing Systematic Entrepreneurship in Rijeka Region - Basis for Market Orientation
The transition to a free market economy in Croatia has resulted in the country entering in a period of continuous change. Much of the necessary infrastructure for a free market economy is missing. The authors in this paper discuss the entrepreneurship, development and market orientation in Rijeka region and present the evolution and characteristics of systematic entrepreneurship. Systematic entrepreneurship is treated as a base for developing market orientation. This is a case study of application of enterpreneurship and market orientation concepts in the public policy arena.
Entrepreneurship; Market Orientation
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Podaci o prilogu
15-34-x.
1998.
objavljeno
Podaci o matičnoj publikaciji
International Simposium on Marketing Resource Development Strategies for South East Europe
Grbac, Bruno ; Martin, James
Rijeka: Društvo za marketing Rijeka
Podaci o skupu
Marketing Resource Development Strategies for South East Europe
predavanje
04.06.1998-05.06.1998
Rijeka, Hrvatska