engleski

Change Management – the process of restructuring on example of "Croatia osiguranje"

The authors of this study discuss about area of change management and enterprise restructuring process , with special emphasis on case study from practices and a proposal of their own, the original model to restructure the company "Croatia osiguranje“ Inc. Zagreb. "Croatia osiguranje“ is the largest insurance company in Croatia and one of the leading insurance companies in the region. "Croatia osiguranje“ are in the crucial moment now. Domestic industry challenges, on the one hand, and Croatian European Integration Association process, on the other hand, require appropriate strategic reply to the companies that manages most insurance products.Well-modeled and well- implemented business strategy is the only way of achieving a sustainable business. A key part of the implementation strategy is to set up an organizational structure that will be able to achieve its strategic objectives. Suggested restructuring model which is used in this study stems from an analysis of the immediate and wider environment, as well as from the analysis of internal business systems capabilities. The fundamental principle of this restructuring model is that the business system should be installed so as to increase accountability for the work done at all organizational levels. Two main components of restructuring that this study suggests is restructuring the macro - organizational structure and improvement of corporate governance. In addition to defining strategic programs, goals and initiatives that will help the company "Croatia osiguranje" to realize a strategic vision in the forthcoming period, the purpose of this study was to improve strategic thinking in the ranks of top management companies. In this way, existing strategies will be able to adapt to changes in the environment more quickly and effectively, which willsignificantly affect the strategic context of the insurance sector in the Republic of Croatia. Restructuring process developed and proposed in this work contains two key elements, the economic justification and feasibility. Analysis conclusions conducted in this study suggest that the intensity and dynamics of changes in the environment require immediate and urgent action at the “ Croatia osiguranje”. As a first step in enterprise restructuring process of "Croatia osiguranje", it is necessary to create a new Systematization of Work Positions and of the processes. This paper suggests four fundamental areas of restructuring in “Croatia osiguranje" Inc.: the Activity, The Directorate, the Corporate Governance and the associated companies. Special emphasis in this research is placed on the proposed new organization mode, separation of profit centers, and improving the system of remuneration.

project management ; restructuring ; transition ; business strategy ; sustainable business ; operating system

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