engleski

Wine distribution in Istria county

Wine is an very important product of Istria County. In wine distribution there are two quite distinctive distribution and sales channels: on market sales through different intermediary (shops, restaurants, distributors etc.) and direct sales through wine cellars or on site. During March and April 2009 a survey on wine producers was conducted with the purpose to identify wine distribution channels. Most of the respondents sold their wines in restaurants ; wine cellars, as a direct method of sale, were the second place, while the stores were the least represented.

Wine distribution; types of wine; Istria county; empirical study

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