engleski

Media preferences of digital natives' internal communication : A pilot study

Contemporary generations of employees are living in a completely different environment than previous generations, shaped by easier information gathering and access to knowledge. For employers, it raises an important question: what media preferences do digital natives have regarding internal communication channels? This study revealed that employees still favor traditional internal channels, in spite of a strong preference for social media in their private lives.

digital natives; new social media; iInternal communications

nije evidentirano