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Development of Marketing Practice in the Croatian Food Companies (CROSBI ID 178123)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Ivanković, Jadranka Development of Marketing Practice in the Croatian Food Companies // International journal of management cases, 13 (2011), 4; 224-232

Podaci o odgovornosti

Ivanković, Jadranka

engleski

Development of Marketing Practice in the Croatian Food Companies

Changes in business environment make impact on business orientation and marketing role in the company. The rise of competition and customers’ demands are generating rising pressure on marketing performance. Capability to adjust offer to evolving customers’ needs and demands has become one of the key success factors for the food companies. The purpose of this article is to explore differences in the development of marketing practice in the Croatian food companies. Research has been made on the sample of the Croatian food companies. The results have indicated a need for further development of marketing practice in a number of the Croatian food companies, in order to improve their competitiveness.

Marketing Orientation ; Marketing Management ; Competitiveness ; Croatian Food Companies

Paper presented on 8th CIRCLE International Conference, Dubrovnik, Croatia, 27 - 29 April, 2011

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Podaci o izdanju

13 (4)

2011.

224-232

objavljeno

1741-6264

Povezanost rada

Ekonomija

Poveznice