engleski

SIGNIFICANCE OF GOLF FOR REPOSITIONING OF ISTRIA ON THE TOURIST MARKET

The main characteristic of Istrian tourism offer was based on the product ‘’sun and sea’’, with an emphasized seasonal character of the concentration of tourist movements in the three summer months. In the last ten years there is an effort to shape a new segment of tourism (rural or bike tourism, rural tourism, etc. ), and emphasis is placed on tourist valorization of central Istria. Nevertheless, Istria is still perceived in the minds of tourists as a destination of the product of average quality. Previous experience in Istria shows that investment in the development of sports tourism contributes to improving the overall quality of tourism. To golf is given a priority task for improving the quality of tourism services. In Regional Plan of Istria 23 locations are planned to build a golf course. This study examines the status and prospects of golf and its importance in improving the quality of tourist product of Istria.

emphasized seasonal character ; tourist movements ; summer months

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