Tourism Industry Marketing Plan of the Republic of Croatia in the Function of Social Change Realization (CROSBI ID 477169)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Meler, Marcel ; Ružić, Drago
engleski
Tourism Industry Marketing Plan of the Republic of Croatia in the Function of Social Change Realization
A new image should ensue from the Croatian tourism-industry strategic marketing plan based upon development of a new competitively positioned tourism-industry product as to effectively utilize the existent economic resources. The Croatian tourism-industry strategic marketing plan should be integrated and supported by an overall approach of all the key participants in the tourism-industry aggregate but also by other tourism-relevant ones. In other words, a strategic marketing plan should expectorate a long-term integrated tourist vision of the Republic of Croatia.
tourism industry; strategic marketing plan; changes
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Podaci o prilogu
269-283.-x.
2000.
objavljeno
Podaci o matičnoj publikaciji
Marketing Contributions to Democratization and Socioeconomic Development
Shultz, Clifford J. ; Grbac, Bruno
Rijeka: Arizona State University, University of Rijeka
Podaci o skupu
25th Annual Macromarketing Conference Marketing Contributions to Democratization and Socioeconomic Development
predavanje
22.06.2000-25.06.2000
Lovran, Hrvatska