Measuring student's satisfaction and its importance for improving marketing mix of services in higher education (CROSBI ID 583240)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Budić, Hrvoje ; Berislav Andrlić
engleski
Measuring student's satisfaction and its importance for improving marketing mix of services in higher education
Customer satisfaction is one of the key concepts of market research.It is the best predictor of future business through indicators of loyalty and willingness of spreading positive publicity.In order to increase higher values to customers organizations must always improve all the critical activities.This work analyses importance and application of test method in order to determine students' satisfaction with the quality of educational services.Primary datas were collected using a test method.Also the area of marketing in higher education is approached and its basic determinants.Afterwards, methodology and results were presented.In the conclusion, the basic thoughts about the paper are revealed, and tactics and strategies are proposed to improve the overall level of higher education.
market research ; marketing mix ; customer satisfaction ; survey ; education ; students
Rad indeksira Scopus.
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Podaci o prilogu
061-062.
2011.
objavljeno
Podaci o matičnoj publikaciji
Annals of DAAAM for 2011&Proceedings of the 22nd international symposium "Intelligent manafacturing&automation:Power of knowledge and creativity", Vol.22, No.1.
Branko Katalinić
Beč: DAAAM International Vienna
978-3-901509-83-4
1726-9679
Podaci o skupu
Annals of DAAAM for 2011&Proceedings of the 22nd international symposium "Intelligent manafacturing&automation:Power of knowledge and creativity"
predavanje
23.11.2011-26.11.2011
Beč, Austrija