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Measuring student's satisfaction and its importance for improving marketing mix of services in higher education (CROSBI ID 583240)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Budić, Hrvoje ; Berislav Andrlić Measuring student's satisfaction and its importance for improving marketing mix of services in higher education // Annals of DAAAM for ... & proceedings of the ... International DAAAM Symposium ... / Branko Katalinić (ur.). 2011. str. 061-062

Podaci o odgovornosti

Budić, Hrvoje ; Berislav Andrlić

engleski

Measuring student's satisfaction and its importance for improving marketing mix of services in higher education

Customer satisfaction is one of the key concepts of market research.It is the best predictor of future business through indicators of loyalty and willingness of spreading positive publicity.In order to increase higher values to customers organizations must always improve all the critical activities.This work analyses importance and application of test method in order to determine students' satisfaction with the quality of educational services.Primary datas were collected using a test method.Also the area of marketing in higher education is approached and its basic determinants.Afterwards, methodology and results were presented.In the conclusion, the basic thoughts about the paper are revealed, and tactics and strategies are proposed to improve the overall level of higher education.

market research ; marketing mix ; customer satisfaction ; survey ; education ; students

Rad indeksira Scopus.

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Podaci o prilogu

061-062.

2011.

objavljeno

Podaci o matičnoj publikaciji

Annals of DAAAM for 2011&Proceedings of the 22nd international symposium "Intelligent manafacturing&automation:Power of knowledge and creativity", Vol.22, No.1.

Branko Katalinić

Beč: DAAAM International Vienna

978-3-901509-83-4

1726-9679

Podaci o skupu

Annals of DAAAM for 2011&Proceedings of the 22nd international symposium "Intelligent manafacturing&automation:Power of knowledge and creativity"

predavanje

23.11.2011-26.11.2011

Beč, Austrija

Povezanost rada

Ekonomija, Strojarstvo

Indeksiranost