engleski

Impact of Technology on Development of Retail Services

Authors analize the role of technology in development of retail services. Influence of different types of technology is considered with their benefits for consumers as well as to retailers. Special attention is given to major impediments for increased use of technology mediated services, especially on consumer sides. Recommendations are given to managers so they can ease the process of switching customers from classic service delivery processes to service delivery via technology.

retailing services ; technology ; consumer satisfaction

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