engleski

Graphic technologies and communicational behaviour in ecological Crisesa

Irrational use of natural resources has led to ecological crisis, „environmental crisis“, „crisis of raw materials“, „energy crisis“ that has resulted in many socio-economic problems, which results with changes in human communication behaviour. When we talk about graphic technology, technological progress has led to rapid growth of influence and importance of the press, but also to the accelerated devastation of limited natural resources and preventing the necessary time to complete their cycle of renewal. Media content by its form adapts the development of ICT technology. Medias are forced to change because of increasing number of Internet users, mobile networks and other advanced communications channels. Today we are witnesses and users of new media which allow us to completely replace paper as a medium for disseminating information. All these changes can be seen as a cultural, social and communicational process of technologies adapting to the process of creating new models of living and understanding of all citizens on important issues for the development of man and society as a whole. By using the method of synchronic and diachronic analysis and synthesis, and also causal non-experimental method of empirical research, the authors explore the basis of the hypothesis that (non) ecological awareness of users of media content affects their communication behavior, and thus the development of new graphic convergent technologies. Used instrument for measurement was non-standardized questionnaire. Empirical research was conducted between October 15th to November 1st 2011., on sample of 214 respondents who belong to the student population. This group was selected because they belong to a population which largely uses new technology for communication, and their habits and communication choices will determine trends in the development of communication technologies in the future.

media; graphic technology; ecology

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