A holistic approach to corporate identity and brand (CROSBI ID 585405)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Dunkovic, Božica ; Jukić, Dinko
engleski
A holistic approach to corporate identity and brand
Corporate brand creates a great number of associations to the consumers that are used in positioning.
branding; corporate image; corporate identity; customer
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
347-359.
2011.
objavljeno
Podaci o matičnoj publikaciji
nterdisziplinäre Symposium "Interdisziplinäre Managementforschung VII" : Tagungsband = Interdisciplinary symposium "Interdisciplinary Management Research VII" : proceedings
Runzheimer, Bodo ; Barković, Dražen
Osijek : Pforzheim: Ekonomski fakultet ; Hochshule, University of Applied Science
978-953-253-096-4
Podaci o skupu
Interdisciplinary symposium "Interdisciplinary Management Research" (7 ; 2011)
predavanje
12.05.2011-14.05.2011
Poreč, Hrvatska