engleski

The Use of Information Sources in International Business – Comparative Analysis

The internationalization of companies is a prerequisite not only for a successful development, but also for the survival of modern enterprises. One of the major limitations of successful internationalization is represented by an environment of foreign markets. The complexity of structural changes in external environment factors is impossible to be analyzed without adequate knowledge that has to be collected from credible information sources. Organizations that are aimed at creation, dissemination and appliance of knowledge about the external environment will have better prerequisites for a successful conquest of foreign markets. In this paper we review previous research related to the internationalization of enterprises and use of information sources during analysis of foreign environment. We also critically analyze the state of Croatian economy and provide recommendations for organizational improvements.

international trade; international company; external environment; knowledge; information sources

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