engleski

The Diffusionist Model of e-learning Development

For almost two decades research focus in e-learning has been slowly but surely shifting from technology to pedagogy. However, “discourses of e-learning have tended largely to construct the area of study as about the mechanics of its implementation (the appropriate use of technology in education, the effective delivery of educational messages, the efficient systems for materials production and so on)” (Fejes & Nicoll, 2008: 174). In order to reach beyond mechanics of educational process, this paper examines the recent applications of the diffusionist approach to e-learning development (Zemsky & Massy, 2004 ; Elgort, 2005 ; Duan et al., 2010 ; Zhang et al., 2010 ; Soffer, Nachmias, & Ram, 2010) and analyses its main theoretical and practical consequences.

e-learning; diffusionism; development; Rogers; Zemsky; Massy

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