engleski

A Quest for Multicultural Reason: The Identity of Mediterranean Games and Cold War Europe

Since 1951, the Mediterranean Games have been an important sports and cultural forum for countries that are geographically linked but also culturally and politically diverse. As a spin-off project of the International Olympic Committee, this multi-sport event has strived to reconcile differences on a smaller scale than the Olympics, within a geographical context that has been politically problematic since the mid-twentieth century. To date, sixteen Mediterranean Games have been held, each visually represented by a communication system in the form of posters, logos, or signage . By analyzing and interpreting the logos and posters of the Mediterranean Games, this paper examines the efforts of linking different cultures through sport at the level of visual communication.

design; sport; social communiction; political context

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