engleski

Cultural transcoding. Convergence of literary and media theory.

The paper sugests media-specific analysis as apropriate analytical apparatus of literary theory that deals with digital-network technotexts - texts that are intensively preocupied with media structure. While coopting term productivity, defined in formalistic, naratological and poststructuralistic theory, paper analiticaly deals with problem of classification digital and digital-distributive technotexts.

Technotext, hypertext, digital-network paradigm

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