Skills Framework for Social Age - SFSA (CROSBI ID 589833)
Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Krajačić, Nikola ; Gregurec, Iva ; Tomaš, Boris
engleski
Skills Framework for Social Age - SFSA
The aim of this paper was defining required skills that a person should own or obtain to perform specific tasks with their adjacent responsibilities in jobs related to social media, web, online marketing and online public relations. Our model for this classification was SFIA Framework1 (Skills Framework for the Information Age). This classification came out in need to define and differentiate what skills should have which responsibilities in order to create a standard for this field of online marketing and online PR activities.
Web; Online PR; Social Media; Social Media Marketing; Community Management; Skills
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Podaci o prilogu
157-163.
2012.
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objavljeno
Podaci o matičnoj publikaciji
Central European conference on information and intelligent systems
Hunjak, Tihomir ; Lovrenčić, Sandra ; Tomičić, Igor
Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu
1848-2295
Podaci o skupu
Central European Conference on Information and Intelligent Systems
predavanje
19.09.2012-21.09.2012
Hrvatska