Korištenje telekomunikacijskih usluga studentske populacije (CROSBI ID 591295)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Kavran, Zvonko ; Grgurević, Ivan ; Milinović, Tomislav
hrvatski
Korištenje telekomunikacijskih usluga studentske populacije
In the current environment telecom service providers are trying to adapt an offer in line with customer requirements. Student population is one of a group of users of telecommunications services. Behavioral segmentation allows investigation of the student population in the use of telecommunications services. Users can be divided according to the behavior, habits, loyalty or frequency of use of services or products. Segmentation allows service providers to create the potential user groups and tariffs that are based on a variety of habits and behaviors related to the use of telecommunications services. This paper presents the results of use of telecommunications services among students.
Bihevioristička segmentacija ; Studentska populacija ; Telekomunikacijske usluge
IEEE Catalog Number: CFP1298P-CDR
engleski
Student Behavior in the Mobile Telecommunication Market
nije evidentirano
Behavioral segmentation ; Student population ; Telecommunication services
nije evidentirano
Podaci o prilogu
64-68.
2012.
objavljeno
10.1109/TELFOR.2012.6419148
Podaci o matičnoj publikaciji
Proceedings of Papers - 20th Telecommunications Forum (TELFOR 2012)
Paunović, Đorđe
Beograd: Telecommunications Society - Belgrade, Academic Mind - Belgrade
978-1-4673-2984-2
Podaci o skupu
20th Telecommunications Forum TELFOR 2012
predavanje
20.11.2012-22.11.2012
Beograd, Srbija
Povezanost rada
Tehnologija prometa i transport