engleski

Qualitative "5D" research methods versus quantitative research methodology in information and communication science

Contemporary qualitative and quantitative methodologies of information and communication science rightly point out that each science is evaluated by the degree of the success in controlling its output. If research methodologies are more able to regulate their output than input, they are more exact, efficient and usable in modern research.

qualitative and quantitative methodology; five-domensional model; media; media communication; media content analysis

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