engleski

Methodological site-specificity in the exploration of everydeay encounters with urban screens

In this paper argue that not only interactions with screens in public spaces but also methodologies we develop to understand them are site-specific. Drawing on my ethnographies of interaction with advertising, public art and media facades screens in a variety of public urban spaces, I demonstrate that as screens migrate from private to public domains and proliferate in ever-surprising locations, so do our ways of understanding them are being site-specifically transformed.

media; audiences; space; place; site-specificity; methodology; screens

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