engleski

Mapping the Other in Television News on Foreign Affairs: BBC’s Coverage of EU Candidate Countries Turkey and Croatia

This is an enquiry in the ways by which the alleged ‘reality-transmitting’ television genre, the news, ‘maps’ ‘other’ cultures, when it reports on international affairs. This is examined in the case when the need to affirm the sense of belonging to a fragile supranational identity of the European Union was provoked by the newcomers’ knock on the door. As the Turkish and Croatian applications for the EU-membership in late 2005 waited for the current members’ decision on the possible start of membership negotiations, BBC’s television coverage brought to light the pertaining questions of the EU’s cultural boundaries, consequently (re)activating the classic East-West divide. In grasping the contours of such ‘mappings’, this study deconstructs the television news stories in the light of Said’s Orientalist and Todorova’s Balkanist discursive traditions. International news in this perspective uncovers a rich cultural ‘self’-‘other’ exchange in encountering the ‘other’ and ‘mapping’ them on the grounds of available understandings, whereby the international news subject remains reduced to its ‘otherness’, preserved in a self-sustaining ‘spectacle-ness’ of an audiovisual exhibit.

television ; Croatia ; turkey ; Balkanism ; Orientalism ; BBC ; EU

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