engleski

Green Technologies and Sustainable Development: Factors of Competitiveness in Tourism and Hospitality Industry

Numerous factors effect on the terms of business of a modern tourist market, wherefore constant changes of desires and needs of a modern, ecologically aware tourist have an especially significant impact, as well as the changes which are happening on the turbulent competitive market of tourist offer and demand. Modern destination and hotel management must act on a socially responsible way, and according with preserving of its environment. Sustainable business will enable achieving competitive advantages of a tourist destination and an individual hospitality enterprise comparing to the competition. Through active influence of management on strengthening ecological awareness of tourists as consumers of tourist service, but also employees in tourism and hospitality industry as manufacturers of a tourist service, significant economic utilities on micro and macro level will be achieved for all market participants. Hospitality enterprises which implement mentioned principles of business will be recognised as leaders in developing a model of sustainable business in a tourist destination which will bring to the compatibility between entrepreneurs in hospitality and local community, and preserving natural resource basis as a base for sustainable tourism development. Synergy of these subjects will implicate economic and socially sustainable development of a tourist destination and its business surroundings, growth of success of a hospitality enterprise, and prosperity of employees and local community.

Sustainable development ; Green technologies ; Renewable energy sources ; Tourism and hospitality industry ; Competitiveness

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