Case study: Analysis of the direct sales force performance - Clients reach by geographical area in telecommunication industry (CROSBI ID 594460)
Prilog sa skupa u zborniku | stručni rad | međunarodna recenzija
Podaci o odgovornosti
Velić, Marko ; Padavić, Ivan ; Lovrić, Zrinka
engleski
Case study: Analysis of the direct sales force performance - Clients reach by geographical area in telecommunication industry
In today's every-day changing economy, direct sales is of big importance both as a sales and customer satisfaction tool but also as an information retrieval process. In direct sale business there is a problem of geographical deployment of the salesmen and thus utilization of the complete clients population dispersed geographically. In this paper we analyze those parameters on the example from the Croatian market. Problems are identified and possible improvements by utilizing some of the travelling salesmen problem solutions are analyzed.
Cities and towns; Customer relationship management; Marketing and sales; Search problems; Software; Traveling salesman problems
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Podaci o prilogu
2012.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the 35th International Convention MIPRO, 2012
978-1-4673-2577-6
Podaci o skupu
MIPRO 2012
predavanje
21.05.2012-25.05.2012
Opatija, Hrvatska