engleski

Representing the Other: Villains in James Bond Films

The aim of the paper is to show various representations of villains in James Bond films mirroring the specific Western approach towards the strange and unknown. Anglo-American culture has often boasted of the democratic and open approach towards different political views and options, but reality has shown just the opposite. The character of James Bond can thus be viewed as the Western conception of what is desirable in the Western culture, and adversaries in his films can be viewed as the embodiment of the forces which threaten to destroy the foundations of Anglo-American civilization. The James Bond franchise is the longest-running in film history and is one of the most popular media phenomena of the twentieth century, shaping the unconscious wishes of Western audience. Through 22 installments, starting in 1962 with Dr No, the series has shown an astounding vitality and coherence, but it has also shown a profound level of adaptability to modern audience. One of the most interesting aspects of these films is representing the enemies James Bond is fighting with, which can be explained as Western fears of other cultures. Under the surface, James Bond is the projection of imperialist wishes of its creators and the specific analysis of the films in the Bond canon shows the subtle attempt to reinvent the process of colonisation, under the guise of a sexually attractive hero with a massive appeal to worldwide audience.

James Bond; imperialism; British cinema; the other; villain

nije evidentirano