Social Media Marketing The new trends in marketing (CROSBI ID 599298)
Prilog sa skupa u zborniku | izvorni znanstveni rad | domaća recenzija
Podaci o odgovornosti
Ružić, Ivan ; Biloš, Antun ; Kelić, Ivan
engleski
Social Media Marketing The new trends in marketing
No matter what field of activity a company belongs to, its task is always to be at the same place where its consumers are. Among other places, consumers can be nowadays found also on social networks. The development of social networks has led to new economy trends, new roles in business and new functions of business entities that did not exist until recently.
Social networks; new media; marketing on social networks; Web 2.0.
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Podaci o prilogu
407-420.
2011.
objavljeno
Podaci o matičnoj publikaciji
Economic Theory and Practice: Meeting the New Challenges, International Conference Mostar
Markić, Brano
Mostar: Ekonomski fakultet Sveučilišta u Mostaru
2233-0267
Podaci o skupu
Economic Theory and Practice: Meeting the New Challenges, International Conference Mostar
predavanje
11.11.2011-12.11.2011
Mostar, Bosna i Hercegovina