Destination Competitiveness Focused On The Development Of Equestrian Tourism In Croatia (CROSBI ID 600143)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Demonja, Damir ; Gredičak, Tatjana ; Stamenković, Igor
engleski
Destination Competitiveness Focused On The Development Of Equestrian Tourism In Croatia
The main objective of the marketing strategy is to build sustainable competitive preferences. Possible sources of competitive preferences are in relation to the product, price, advertising, human resources and legal requirements. In order to realize the set objectives, effective strategic marketing management destination that is focused on the development of equestrian tourism it should provide answers to the many and varied issues/questions. Some of them are, for example, where, how, in what time and to whom compete, what to offer tourists, guests and visitors, and at what price, who’s needs to satisfy, and others. The article briefly presents development importance and current state of equestrian tourism in Croatia and discusses approach to effective strategic marketing management of tourism destination that is focused on the development of equestrian tourism as a form of rural tourism in Croatia.
Croatia; marketing; strategy; destination; equestrian tourism
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Podaci o prilogu
153-160.
2013.
objavljeno
Podaci o matičnoj publikaciji
Contemporary Trends in Tourism and Hospitality, 2013, Peace, Culture and Tourism. Collection of Papers
Mimica-Dukić, Neda
Novi Sad: Departman za geografiju, turizam i hotelijerstvo Prirodno-matematičkog fakulteta Univerziteta u Novom Sadu
978-86-7031-310-1
Podaci o skupu
Contemporary Trends in Tourism and Hospitality, 2013 Peace, culture and tourism
predavanje
26.09.2013-27.09.2013
Novi Sad, Srbija