Innovation as the Basis for Strategic Development of Small Entrepreneurship (CROSBI ID 600156)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Rocco, Sanja ; Hodak, Marina
engleski
Innovation as the Basis for Strategic Development of Small Entrepreneurship
In the process of Croatia's accession to EU Croatian Government harmonises legislation with the European by adopting numerous regulations on small entrepreneurship. The development of legal framework is what state institutions can do in order to give incentive to the development of small entrepreneurship, but the problem is what a small entrepreneur can do in the field of globalisation process which reflects on its activities. The innovation – the development of new innovative products and the application of new, innovative solutions in doing business, opens new possibilities for their survival and development. The idea of design management represents new opportunities for the implementation of innovations in the strategy of small enterprises. This paper evaluates European, and especially Croatian small entrepreneurship awareness of these opportunities, and how to enable small entrepreneurs to acquire new knowledge in order to become open for the development of their own business in the condition of globalisation.
Croatia; small entrepreneurship; innovation; marketing; design management
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Podaci o prilogu
219-226.
2008.
objavljeno
Podaci o matičnoj publikaciji
International Innovation Conference For Co-Operation Development (InCoDe) Proceedings and Abstracts
Fojtik, Janos
Pečuh: University of Pecs, Faculty of Business and Economics
978-963-642-248-6
Podaci o skupu
International Innovation Conference for Co-operation Development (InCoDe)
predavanje
16.10.2008-18.10.2008
Pečuh, Mađarska