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Communication through Visual Language: Croatia as a Tourist Destination – Case Study (CROSBI ID 195810)

Prilog u časopisu | pregledni rad (znanstveni)

Rocco, Sanja Communication through Visual Language: Croatia as a Tourist Destination – Case Study // International journal of management cases, 8/2 (2006), 5-10

Podaci o odgovornosti

Rocco, Sanja

engleski

Communication through Visual Language: Croatia as a Tourist Destination – Case Study

Tourism is becoming more and more differentiated and segmented these days. Traveling broadens peoples' horizons and makes them more open-minded and in that way increases inter- cultural understanding. The visitors no longer search for ordinary and long vacations, but more for new destinations, interesting experienes and original entertainment. Therefore, a strong visual identity of a tourist country is needed to make it recognizable. Croatia as a «newborn» country is a good example for this research. After thirteen years of freedom and twelve years of international recognition, it still searches for a good visual identity.

communication; visual language; visual identity; image; culture; tourist destination brand

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Podaci o izdanju

8/2

2006.

5-10

objavljeno

1741-6264

Povezanost rada

Ekonomija