Communication through Visual Language: Croatia as a Tourist Destination – Case Study (CROSBI ID 195810)
Prilog u časopisu | pregledni rad (znanstveni)
Podaci o odgovornosti
Rocco, Sanja
engleski
Communication through Visual Language: Croatia as a Tourist Destination – Case Study
Tourism is becoming more and more differentiated and segmented these days. Traveling broadens peoples' horizons and makes them more open-minded and in that way increases inter- cultural understanding. The visitors no longer search for ordinary and long vacations, but more for new destinations, interesting experienes and original entertainment. Therefore, a strong visual identity of a tourist country is needed to make it recognizable. Croatia as a «newborn» country is a good example for this research. After thirteen years of freedom and twelve years of international recognition, it still searches for a good visual identity.
communication; visual language; visual identity; image; culture; tourist destination brand
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano