engleski

Innovativeness: How is it managed in Eastern Croatian companies?

Innovativeness in contemporary research is closely related to competitiveness. Numerous researches indicate that development of innovative capacity both directly and indirectly impacts business performance, financial results and general competitiveness of the company. Different factors can impact the level and scope of innovativeness and they can be seen as internal and external. Recent research on innovativeness in Croatia shows rather low level of innovative activities, non- existence of formal innovation management system and law or no investments for R&D activities as internal problems, almost no cooperation between science and business sector, lack of supporting institutions and venture capital and poorly managed legal regulation of intellectual property rights. The aim of this paper is to analyze internal factors that show how companies in Eastern Croatia, an underdeveloped region, manage innovative activities and efforts in their companies. A sample of 36 company managers was interviewed and results are presented and analyzed through company characteristics and compared with other research on innovativeness in Croatia in general.

inovativeness; eastern Croatia; management

nije evidentirano