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Fundraising and Sources of Financing of Croatian Nonprofit Organizations

In this paper, authors analyze how Croatian non-profit organizations succeed in fundraising, based on their differentiation in major sources of financing (i.e. those being primarily financed from public funds vs. those financed from private and corporate donors, attracted by their marketing activities). Results of a survey among Croatian humanitarian nonprofit organizations are presented and discussed. Theoretical explanations for the empirical findings are also suggested, based on previous studies. On the basis of obtained empirical results, recommendations for future research and nonprofit marketing and fundraising practice in the wider SouthEast European region are identified.

fundraising; donor independence; non-profit organizations; Croatia

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