engleski

Retail-sale internationalization : a generator of development

This paper discusses the (quantitative and qualitative) indicators of retail-trade capacity development in the Republic of Croatia. Expressed are also some conclusions dealing with their backwardness in comparison with other EU countries. According to the business activities' expansion of some retail-trade companies in other countries, the requirements and possibilities of retail-trade internationalization in the Republic of Croatia are evaluated pursuant to the rtail-trade saturation analysis and market potentials in the Republic of Croatia. Also discussed are some positive and negative inetrantionalization effects in other countries ; according to these results, the requirements of Croatian retail-rade internationalization can be further expounded and evaluated. Furhermore, provided is an evaluation of some possibilities and requirements dealing qith the business-activity expansion of Croatian retail-trade companies, i.e., with some possible-activity-cooperation forms with regard to the retail-trade companies in these countries. The expansion of global retailers in other countries different from the country of their origin may positively influence not only upon the development of retail sale but also upon the development of production and consumption in these countries. Additionally, the corresponding ideas of a new comprehension of marketing in a society are also transferred through internationalization.

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