Strategic approach to the study of interdependence of price and quality of wine – Croatian experience (CROSBI ID 605289)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Meler, Marcel ; Horvat, Đuro ; Kristić, Jelena
engleski
Strategic approach to the study of interdependence of price and quality of wine – Croatian experience
One of the main strategic points within wine marketing is the establishment of interdependence of quality and price, especially for new products. The paper will start with theoretical approach to wine quality and wine price separately and will discuss the interdependence of quality and price of wine which represents the assumption for strategic approach to this problem for wine producers and wine dealers. Results of indicative research conducted in The Republic of Croatia which were gained by probing of individual questioning with the aim of defining the importance of quality and price when buying wine are shown within the scientific research. In the end, managerial implications based on experience of Croatian wine producers and wine dealers are shown.
wine price ; wine quality ; wine marketing ; interdependence of quality and price of wine
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
1036-1047.
2013.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of international symposium for agriculture and food (volume II) - 37th Faculty-Economy meeting, 4th Macedonian symposium for viticulture and wine production and 7th symposium for vegetable and flower production
Dimitrievski, Dragi
Skopje: Faculty of Agricultural Sciences and Food, Ss. Cyril and Methodius University in Skopje
978-9989-845-56-7
Podaci o skupu
Nepoznat skup
predavanje
29.02.1904-29.02.2096
