engleski

CONSUMERS ACCEPTABILITY OF SLAVONIAN “KULEN” SAUSAGE: INFLUENCE OF PIG BREED INFORMATION

This research examined the influence of information about pig breed (Black Slavonian pig breed (BSB) or modern white breeds (MWB)) on consumer acceptability of traditional Slavonian “kulen” sausage. Hedonic evaluations of two “kulen” samples were obtained from 100 consumers under both blind and informed tasting conditions. Additionally, consumers reported their quality expectations regarding BSB and MWB “kulen”. An expectancy test revealed higher quality expectations of BSB “kulen” compared to MWB “kulen”. The share of respondents preferring BSB “kulen” in a blind test was significantly lower than in the expectancy test (negative disconfirmation). In contrast, the consumers found MWB “kulen” tasted better than expected (positive disconfirmation). Providing the information about pig breed affected consumer preferences ; positively towards BSB and negatively towards MWB “kulen”. However, the assimilation of information was complete for MWB, but not for BSB “kulen”, implying that, apart from extrinsic cues, intrinsic cues have an impact on actual (informed) preferences for “kulen” sausage.

consumers; assimilation model; dry sausages; Slavonian kulen; pig breed; Black slavonian pig

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