The noticeability of safety pictograms on different packaging shapes (CROSBI ID 606406)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Kovačević, Dorotea ; Bota, Josip ; Brozović, Maja
engleski
The noticeability of safety pictograms on different packaging shapes
Customer willingness to buy and use a product is influenced by brand trust, which can be built with noticeable and clear warning messages applied on product packaging. Pictorial safety information on the packaging has an important role in conveying information to consumers, who should be warned and protected from the dangers that may arise as a result of the misuse of a product. This study manipulated the placement of safety pictograms on candle packaging (front, top, side and back) that differed according to packaging shape (angular vs. rounded). The noticeability of pictograms was evaluated by 34 participants using 8 samples of candle packaging. The results indicated that changes in pictogram noticeability were observed with the influence of placement, which also varied due to the shape of packaging. The pictograms were most easily noticed on the top of rounded packaging and on the front side of angular packaging. A set of guidelines is proposed in accordance with these findings, which aims to enhance the salience of pictorial safety messages and thus better communication and trust between the marketer and the consumer.
Packaging shape; Consumer safety; Pictorial warnings
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Podaci o prilogu
1-7.
2013.
objavljeno
Podaci o matičnoj publikaciji
Multidisciplinary academic research 2013
Vopava, Jiří ; Kratochvíl, Radek ; Douda, Vladimír
Prag: MAC Prague consulting
978-80-905442-2-2
Podaci o skupu
The 2nd Multidisciplinary Academic Conference in Prague 2013
predavanje
06.12.2013-07.12.2013
Prag, Češka Republika