engleski

Concentration Trend on European Tourism Market: Opportunities and Challenges

Within the Iast few years, we have been witnessing very many important changes in the sphere of the vertical and horizontal integration of tourism concenrs on the European tourism market. All the analyses of these integration lead to a conclusion that the future development of European tourism concerns will move from international and multinational to a global tourism business. Therefore it could be foreseen that development strategies of the leading European tourism concerns will lead to the concentration of tourism power in their hands even more so, and to the expansion of their business outside of their domestic tourism markets.

tourism; concentration processes; European tourism market

nije evidentirano