engleski

The visibility of the radio: friend or foe?

Owing to the technological revolution and media convergency, radio has become not only an audio medium, but a visual one as well. Video streaming of radio programmes in Croatia is present from the end of last year. It is too early to talk about its impact or significance yet, however, its appearance motivated us to research the relationship of the potential audience , journalists and editors and the new way of broadcasting and following the radio programme.

media convergence; radio visibility; audience

nije evidentirano