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izvor podataka: crosbi !

Innovation by Design: Bringing Design into the Focus of SMEs (CROSBI ID 609372)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Rocco, Sanja ; Hodak, Marina Innovation by Design: Bringing Design into the Focus of SMEs // 23rd Cromar Congress "Marketing in a Dynamic Environment – Practical and Academic Insights" Proceedings / Bruno Grbac, Dina LOnčarić, Jasmina Dlačić (ur.). Rijeka: Faculty of Tourism and Hospitality Management, Opatija, University of Rijeka ; CROMAR Croatian Marketing Association, 2014. str. 521-536

Podaci o odgovornosti

Rocco, Sanja ; Hodak, Marina

engleski

Innovation by Design: Bringing Design into the Focus of SMEs

Managing design smartly provides innovations in products, services and processes as well as better performance in the market, bringing benefits to all stakeholders involved – from employees to clients and the society. There is growing awareness among managers of design as a valuable means to achieve strategic goals. However, the reason for insufficient understanding of the role of design in entrepreneurship, especially in the case of Croatia, is an attitude of insurmountable differences that obstruct communication between managers and designers. This is considered to be partly the fault of educational managerial programs with no design related subjects. Also a common prejudice is that one cannot manage designers, nor any other Creative thinker. The objective of this research is to examine circumstances and identify barriers that stand in the way of Croatian SMEs implementing design management.

Innovation; Design; Management; SMEs; Croatia

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Podaci o prilogu

521-536.

2014.

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objavljeno

978-953-7842-18-5

Podaci o matičnoj publikaciji

23rd Cromar Congress "Marketing in a Dynamic Environment – Practical and Academic Insights" Proceedings

Bruno Grbac, Dina LOnčarić, Jasmina Dlačić

Rijeka: Faculty of Tourism and Hospitality Management, Opatija, University of Rijeka ; CROMAR Croatian Marketing Association

Podaci o skupu

Nepoznat skup

predavanje

29.02.1904-29.02.2096

Povezanost rada

Ekonomija