Attitudes toward Green Food Purchase among Students: Evidence from Eastern Croatia (CROSBI ID 610983)
Prilog sa skupa u zborniku | izvorni znanstveni rad | domaća recenzija
Podaci o odgovornosti
Jeger, Marina ; Ham, Marija ; Leko, Vjekoslav
engleski
Attitudes toward Green Food Purchase among Students: Evidence from Eastern Croatia
Every day consumers around the globe are making a shift toward healthier and more environmentally conscious lives, especially concerning their food preferences. Following this trend, many food producers focus their efforts on targeting prospective green food buyers in the best possible way. To do that, they need to have a deep understanding of the main factors that drive the decision to buy green food. Considering a high growth potential of Eastern Croatia in terms of production and distribution of green food products, this topic is of the utmost importance for all stakeholders interested in sustainable food industries. This is further emphasized by the fact that consuming locally grown and processed food is particularly important issue when green food is concerned. The main purpose of this study is to examine the relationship between personal attitudes and intentions to buy green food products. Personal attitudes are widely acknowledged as an influential factor in explaining the reasons for green food purchasing decision. This paper moves a step forward from previous research and investigates specific types of attitudes that facilitate green food purchases. The study is based on the outcomes of a questionnaire completed by a sample of 181 undergraduate and graduate students at the Faculty of Economics in Osijek. Results from regression analysis reveal significant positive relationship between green food purchase intention and personal attitudes related to health consciousness, environmental protection and green food origins. Finally, implications for policy makers, green food producers as well as companies and marketers engaged in the promotion and commercialization of green food products are discussed.
green food ; intentions ; attitudes ; students ; Eastern Croatia
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Podaci o prilogu
354-363.
2014.
objavljeno
Podaci o matičnoj publikaciji
3. međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske - vizija i razvoj / 3rd International Scientific Symposium Economy of Eastern Croatia - Vision and Growth
Prof.dr.sc. Anka Mašek Tonković
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku
Podaci o skupu
3rd International Scientific Symposium : Economy of Eastern Croatia - Vision and Growth
predavanje
22.05.2014-24.05.2014
Osijek, Hrvatska