engleski

Web Page Use by Enterprises in European Union: Multiple Regression Analysis Approach

The analysis of the percentage of enterprises in the EU-28 countries that have a web site or homepage is conducted in this paper using multiple linear regression modelling. In order to improve their market positions and gain competitive advantage enterprises create their own web site or homepage. Nowadays, because of fast and strong technology development enterprises are persuaded to have a web site in order to survive. Enterprises in high-tech countries have recognized the importance of having a web site and because of that almost all enterprises in these countries have one. On the other side, less technologically developed countries, like Romania and Bulgaria, recorded a significantly lower share of enterprises that have a web page. Because of that it is assumed that level of Information and Communication Technology (ICT) development has a significant impact on a share of enterprises that have a web page in a country. Overall twelve variables are recognized as variables which could have significant impact on share of enterprises having a web site. These variables are grouped into four groups. Each group of variables covers and describes ICT development level indicator which is considered important. The multiple regression analysis has shown that variables Percentage of enterprises that provided to the persons employed portable devices that allow a mobile connection to the Internet and Percentage of enterprises that employed ICT/IT specialists are the most appropriate explanatory variables for Percentage of enterprises having a web page. Due to the fact that having a web page has a positive impact on competitiveness of enterprises as well as of countries, research of the variables that determine the share of enterprises which have it is important and justified.

web page; European Union; multiple regression; stepwise regression

Rad je objavljen u sklopu projekta: Kratkoročne financijske potpore Sveučilišta u Zagrebu 2013./2014. “Statističko modeliranje utjecaja odabranih indikatora razvoja na korištenje usluga u europskim zemljama u suvremenom globalnom okruženju“. Voditeljica: prof. dr. sc. Ksenija Dumičić (Broj 1760).