engleski

Advertising Design as Cultural Strategy

Authors, otherwise active in the field of visual art were also active in commercial communication within the context of state-planned economy in former socialist Yugoslavia, and in Croatia, industrially the most developed federal state. Since there was no significant market competition, hence no need for strong distinction through symbolic values, all large companies focused on their basic task: mass industrial production of goods. Consequently, the artists engaged in "advertising graphics" had considerable freedom of expression, exploration and application of innovative communication concepts. However, in the early 60’s this model was already disputed in the highest-level political forums.

advertising ; culture ; ideology ; consumerism

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