engleski

Increasing competitiveness of universities by developing students’ entrepreneurial behavior

Entrepreneurship has become a driving force behind national economies and societies. Besides providing benefits at the society level by promoting sustainable growth and development, entrepreneurship offers benefits at the individual level through personal satisfaction and achievement. In today’s highly competitive world, in which universities face substantial changes, they have to devote more attention to defining learning outcomes that will contribute to the creation of entrepreneurial society through entrepreneurial literacy. The influence that demographic factors, attributes, attitudes, beliefs and intentions have in the development of entrepreneurial behavior has substantially been documented in the literature. However, the role of education in previous models has been unjustly neglected. An alternative model of entrepreneurship behavior is, therefore, proposed in this paper. Purpose of the empirical research presented in this paper was to define the impact that teaching has on the development of entrepreneurial behavior. In the research, a sample of 324 students of Josip Juraj Strossmayer University in Osijek was surveyed by means of a questionnaire and a structured test. Apart from the descriptive, univariate statistics, a bivariate analysis was also used, as well as a multivariate data analysis. The results indicate that it is possible to stimulate the development of entrepreneurial behavior through teaching at universities, in particular by developing competences. Apart from that, the research highlights the role of experience gathered during informal and non- formal education in influencing entrepreneurial behavior. Thus, in order to increase their competitiveness, universities should apply a number of different strategies to stimulate the development of entrepreneurial competence and acknowledge non-formal and informal learning as important areas for the development of entrepreneurial behavior.

competitiveness ; entrepreneurial behavior ; competences ; informal and non-formal education ; tertiary education

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