engleski

Hypertextual coauthor in the age of neo-liberal consumerism

Hypertext is a phenomenon (and theoreticians who are familiar with the theory of hypertext agree on this point) which is significant not only for the future of the book (text), but which is also important to understand as a wider social and cultural phenomenon of “information excess” in the time of “the late age of print” (Jay D. Bolter, Writing Space). One of the main questions related to this phenomenon is whether hypertext is only one step forward in the development of western technocracy, or if it really offers concrete possibilities for pluralism of the text? In addition, is hypertext a true symbolic opportunity for “democratization” of the cultural and social context?

Hypertext; coauthor; neoliberalism; consumerism

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