Developing a Conceptual Model of Relationships between Market Orientation and Design Orientation (CROSBI ID 614898)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Rocco, Sanja ; Pisnik, Aleksandra
engleski
Developing a Conceptual Model of Relationships between Market Orientation and Design Orientation
While the role of other functions within marketing are continuously researched and measured, the role of design has been neglected. This research has the intention to investigate the direct and indirect relationships between market orientation and design orientation, with the customer as the focus of both constructs. We will validate existing models of market orientation, design orientation and design management, investigate the variables of design, improve them and propose the new design orientation model incorporated into the marketing system. To achieve that, we have to prepare the research by developing the initial conceptual model of relationship between MO and DO.
marketing; design orientation; relationship; conceptual model; research
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Podaci o prilogu
177-184.
2014.
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objavljeno
978-83-7875-210-3
Podaci o matičnoj publikaciji
5th EMAC 2014 Regional Conference „Marketing Theory Challenges in Emerging Countries“, Book of Proceedings
Szymura-Tic, Maja
Katovice: Publishing House of the University of Economics, Katowice
Podaci o skupu
5th EMAC 2014 Regional Conference „Marketing Theory Challenges in Emerging Countries“
ostalo
25.09.2014-26.09.2014
Katowice, Poljska