engleski

Social Responsibility of Companies

In recent years, a lot of attention has been put on corporate social responsibility (CSR). If the social responsibility is not built-in in every decision making process, companies should take into account its responsibility towards society and incorporate CSR into every segment of its business. Most people think that in order to be social responsible means to give money to charity or take care of the environment, but the term is much wider and deeper. This paper presents the description of the social responsibility in its full significance and includes a wide research on the implementation and perception of CSR in Croatian companies. The research proves that it is necessary to include CSR in daily business. Paper highlights concrete benefits that companies have from implementation of CSR approach.

Corporate social responsibility; enterprises; sustainability; development; community

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