engleski

CULTURAL DIFFERENCES AFFECTING DECISION-MAKING STYLE: A COMPARATIVE STUDY BETWEEN 4 COUNTRIES

The aim of this study was to explore the influence of national culture on decision- making styles in Croatia, Slovenia, Bosnia and Herzegovina and Hungary. Estimated positions on the dimensions of national cultures (power distance, uncertainty avoidance, individualism/collectivism, masculinity/femininity and long versus short- term orientation) were done by using a narrow- sample strategy. The overall cultural distance between Croatia and Bosnia and Herzegovina appeared to be trivial in comparison to Slovenia and Hungary. The estimated positions on each dimension confirmed the ranking from Hofstede’s original research. Result with significant value was the confirmation of the global trend of decreasing power distance and significant movement towards the individualism. X2 test analysis was used to identify likelihood of connection between variables - Hofstede’s dimensions and decision-making styles (Ali’s typology). The confirmation was identified in three aspects: the most preferred decision-making style ; the most effective decision-making style ; and decision-making style used by an immediate supervisor. Supplementary analysis was identification of cultural differences in decision-making styles related to complex decisions (Janis and Mann’s typology) seeing that complex decisions are beyond all other, consequence of social and cultural values installed in every individual. Statistically significant dependency was identified for hyper-vigilant and vigilant decision-making style and national culture’s dimensions. Beneficial goal was to point towards differences and similarities in value orientation and those in decision-making style which should not be mistreated as they are crucial inputs for future arrangements and their success within CEE context.

cultural diferences; decision making styles; Croatia; Slovenia Bosnia and Herzegovina; Hungary

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