engleski

The importance of skills and economic knowledges in the education of fashion designers – entrepreneurs

n European countries, fashion design is respectable part of growing and fast developing cre- ative industry. It is understood that education provides fashion designers good knowledge of textile materials, clothing construction, patternmaking, draping, etc., but since many of them continue their careers as entrepreneurs, we hypothesize that specific skills and certain economic knowledge might be left out. In this paper, the importance of specific economic knowledge, when educating fashion designers in Croatia, is detected and explained. Content analysis was used to detect presence of economic courses/subjects in world’s best-ranked fashion schools. For determining the most important economic knowledge, primary data sources are used (surveys completed by Croatian fashion designers). To specify all econom- ic knowledge they find useful, 31 economic topics divided in nine groups were evaluated. For knowledge evaluation, Likert five point scale is used and data are analyzed in SPSS 21.

fashion designers; education; specific knowledge and skills

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