CASE STUDY: USING SOCIAL MEDIA TO PROMOTE ACADEMIC RESEARCH (CROSBI ID 621944)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Gregory T. Hales, Nathan J. Price, Jurica Seva, Stephen Elliott
engleski
CASE STUDY: USING SOCIAL MEDIA TO PROMOTE ACADEMIC RESEARCH
The increasing role of social media in creating/consuming information has been recognized as a marketing tool to promote a specific need. The Biometric Standards, Performance and Assurance (BSPA) Laboratory at Purdue University implemented social networking sites as a way to promote their research activities and attract prospective students and biometric industry professionals. With that in mind, they have created accounts on and started using Twitter, LinkedIn and SlideShare. Data about site referrals to the BSPA Laboratory homepage, gathered using Google Analytics, will be used to analyze the effects (if any) social networking sites have in promotional activities and increase interaction with the BSPA Laboratory home page (http://www.bspalabs.org/). Gathered data will show the differences in unique visitors before and after becoming active in social networks and will show data linking specific social networks with an effect.
Social Media; Viral Marketing; Engagement Strategy; Biometrics
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Podaci o prilogu
116-119.
2011.
objavljeno
Podaci o matičnoj publikaciji
IGIP'2011 FORMING INTERNATIONAL ENGINEERS FOR THE INFORMATION SOCIETY
Podaci o skupu
XL IGIP International Symposium on Engineering Education
ostalo
27.03.2011-30.03.2011
Santos, Brazil