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Buying Motives And Trust Of Young Consumers In Functional Fermented Dairy Product (CROSBI ID 622092)

Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija

Cerjak, Marija ; Tomić, Marina Buying Motives And Trust Of Young Consumers In Functional Fermented Dairy Product // Conference Proceedings International Food Marketing Research Symposium. 2013

Podaci o odgovornosti

Cerjak, Marija ; Tomić, Marina

engleski

Buying Motives And Trust Of Young Consumers In Functional Fermented Dairy Product

The goal of the present study was to determine consumption of functional fermented dairy products among Croatian students, their buying motives and trust in functional characteristics of such products. Data were collected by means of on - line survey with 300 university students in two major Croatian cities. Even though more than half of the respondents were not familiar with the term functional food, after explaining it, it turned out that the majority consumes functional fermented dairy products. The main reason for choosing such products is prevention of diseases, followed by positive impact of low fat content on body weight. Respondents moderately trust in health effects and in producers’ labels regarding functional properties of functional fermented dairy products. Heavier consumers of fermented dairy products and those placing high importance on health effects of food they consume have more trust in functional properties of these products. Results of the study could be used as a base for better communication with young consumers regarding functional fermented dairy products.

Functional fermented dairy products; Croatian students'; buying motives

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Podaci o prilogu

2013.

objavljeno

Podaci o matičnoj publikaciji

Conference Proceedings International Food Marketing Research Symposium

Podaci o skupu

International Food Marketing Research Symposium

predavanje

20.06.2013-21.06.2013

Budimpešta, Mađarska

Povezanost rada

Poljoprivreda (agronomija)

Poveznice