Buying Motives And Trust Of Young Consumers In Functional Fermented Dairy Product (CROSBI ID 622092)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Cerjak, Marija ; Tomić, Marina
engleski
Buying Motives And Trust Of Young Consumers In Functional Fermented Dairy Product
The goal of the present study was to determine consumption of functional fermented dairy products among Croatian students, their buying motives and trust in functional characteristics of such products. Data were collected by means of on - line survey with 300 university students in two major Croatian cities. Even though more than half of the respondents were not familiar with the term functional food, after explaining it, it turned out that the majority consumes functional fermented dairy products. The main reason for choosing such products is prevention of diseases, followed by positive impact of low fat content on body weight. Respondents moderately trust in health effects and in producers’ labels regarding functional properties of functional fermented dairy products. Heavier consumers of fermented dairy products and those placing high importance on health effects of food they consume have more trust in functional properties of these products. Results of the study could be used as a base for better communication with young consumers regarding functional fermented dairy products.
Functional fermented dairy products; Croatian students'; buying motives
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Podaci o prilogu
2013.
objavljeno
Podaci o matičnoj publikaciji
Conference Proceedings International Food Marketing Research Symposium
Podaci o skupu
International Food Marketing Research Symposium
predavanje
20.06.2013-21.06.2013
Budimpešta, Mađarska