The model of system for marketing promotion based on user location (CROSBI ID 623030)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Peraković, Dragan ; Jovović, Ivan ; Sobota, Darko
engleski
The model of system for marketing promotion based on user location
Location-based services with the proper application are the powerful marketing tool, which allows direct advertising and searching based on the current location of the user in real time. Location-based system, called Shopping City, is a system, which would allow the movable user (in this case the buyer) to be able to select the desired information and transparent delivery and display of the content on the terminal, and to the suppliers of the product or services direct advertising upon request of the customer or consumer. The system easily connects supply and demand in a particular area of only those products and services, which at the time the user wants and needs. As a result, the system would in a simple and stylish way shorten the search time of a selected product or service, and would allow the supplier with direct marketing to target customers.
location based services; marketing; information and communication system; mobile application
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Podaci o prilogu
2015.
objavljeno
Podaci o matičnoj publikaciji
Proceedings in Conference of Informatics and Management Sciences
Ing. Michal Mokrys ; Ing. Stefan Badura, Ph.D.
Žilina: EDIS - Publishing Institution of the University of Žilina
978-80-554-1002-9
1339-9144
Podaci o skupu
The 4th International Virtual Conference, ICTIC 2015
predavanje
23.03.2015-27.03.2015
Žilina, Slovačka