Application of the correlated competitive profile matrix for support adjustment to SMEs in winemaking (CROSBI ID 217719)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Jakšić, Lucijano ; Ivanjko, Edouard ; Njavro, Mario
engleski
Application of the correlated competitive profile matrix for support adjustment to SMEs in winemaking
This paper introduces an augmentation to the widely applicable competitive profile matrix (CPM) in the form of statistical testing of the obtained evaluation results. The initial CPM form was transformed into a correlated CPM (CCPM) form, and the easily applicable CPM questionnaire was sent out to small and medium winemakers and wine experts (connoisseurs). The respondents' answers were statistically tested using correlation coefficient and p-value significance testing. The resulting correlation differences were observed, and, accordingly, recommendations were given for the examined wine producers' improvement and an optimal type of support to small and medium entrepreneurs in the wine business. Real field data obtained from Croatian winemakers were used as a case study for the proposed CCPM form.
competitive profile matrix ; correlated competitive profile matrix ; SMEs ; winemaking ; Croatia
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Podaci o izdanju
26 (2)
2015.
135-152
objavljeno
0957-1264
1469-9672
10.1080/09571264.2015.1012663
Povezanost rada
Ekonomija, Elektrotehnika, Poljoprivreda (agronomija)