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The importance, role and marketing of the non-profit sector in an economy in transition (CROSBI ID 465054)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Leko, Mirna The importance, role and marketing of the non-profit sector in an economy in transition // Enterprise in transition : proceedings / Goić, Srećko (ur.). Split: DAAAM International Vienna, 1997. str. 640-644-x

Podaci o odgovornosti

Leko, Mirna

engleski

The importance, role and marketing of the non-profit sector in an economy in transition

The purpose of this paper is to define the importance, role and marketing concepts for further promotion and development of the non-profit sector in an economy in transition. Three sectors ofthe economy: government, for-profit and non-profit are compared and existing marketing concepts in the developed democratic world and their applicability to the economics in transition is analysed.

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Podaci o prilogu

640-644-x.

1997.

objavljeno

Podaci o matičnoj publikaciji

Enterprise in transition : proceedings

Goić, Srećko

Split: DAAAM International Vienna

Podaci o skupu

Second International Conference on Enterprise in Transition

predavanje

01.01.1997-01.01.1997

Dubrovnik, Hrvatska

Povezanost rada

Ekonomija